Coach the days
you're not there.
You get two hours a week with a client. Everything that decides their result happens in the other 166, and right now you can't see any of it.
Clients who need you today
4 of 12Nobody decides to quit in front of you.
It happens slowly, at home, over a few weeks of missed walks and late dinners. By the time they say it out loud they've already gone, and you find out by text on a Tuesday. None of that is visible to you while it's happening.
How it works now
- You find out someone struggled at the next session, days later.
- Progress lives in a spreadsheet, a notes app and a WhatsApp thread.
- Chasing food diaries and photos eats your evenings.
- A cancellation feels like it came out of nowhere.
How it works with Sticky Coach
- You see a missed habit the day it happens.
- Habits, goals, check-ins and notes sit in one place per client.
- Clients submit check-ins themselves, on their own schedule.
- You get a warning weeks before someone is ready to quit.
Set a client up once. After that it's ten minutes a morning.
No migration, no onboarding call, nothing to learn. This is genuinely all of it.
Choose three to five habits together
The daily actions that actually move their goal. A 20-minute walk, protein at breakfast, lights out by half ten. Write the goal down in their words while you're both sat there.
They tick them off each day
Three taps at the kitchen table. A note or mood score if something's up, and photos or a food diary when you've asked for one.
You open one list and work down it
Your roster, ranked by who's slipping. Send a message, adjust a habit, book a review, close the laptop.
Four things you can't see today.
Catch a bad fortnight while it's still a fortnight
Every client gets a grid of the last ten weeks. Green means they did it, pink means they didn't. Two pink rows in a row is your cue to call. The cancellation email shouldn't be.
- See every habit at a glance, per client
- Watch a trend turn before it becomes a pattern
- Know which specific habit is the weak one
Maya Rodriguez
Last 10 weeksOpen it and you're told who to contact first
Every client gets scored on how they're tracking. The ones who need you sit at the top with the reason written out. There's no dashboard to interpret.
- Ranked by who's actually at risk today
- The reason is written in plain English
- Message them without leaving the list
Your roster
Sorted by who needs youFood diaries and photos arrive without you asking twice
Set what you want and how often. Clients submit in the app on their own time, and it all lands in one thread per client instead of scattered across a chat history.
- Food, mood, sleep, weight, progress photos
- Set the schedule once, per client
- Nothing to chase, nothing lost in a chat
Check-ins submitted today
5 · you chased none of themTheir reason for starting stays on the plan
When someone wobbles, the most useful thing you can say back is what they told you in week one. It sits at the top of their plan where you’ll both see it.
- Written and stored in the client's own language
- Progress tracked against the goal, not just habits
- Perfect prompt for a renewal conversation
Maya's goals
In her wordsHike Snowdon in June with the family
“I want to be the mum who keeps up — not the one waiting at the bottom.”
Walk six days a week
“I always feel lighter after. I just forget that I always feel lighter after.”
Retention is the cheapest growth you'll ever get.
A client who stays an extra three months is worth more than a new one, and costs nothing in marketing. Knowing that has never been the problem. Having a way to act on it before they're already gone is.
You find out early
Someone who's stopped logging shows up on your list that week, not at the session where they tell you they're taking a break.
You've got something to say
You know which habit slipped and what they wrote about it, so the message is specific instead of “how's it going?”
Renewals stop being awkward
When a 12-week block ends you've both got ten weeks of their own progress in front of you. The conversation writes itself.
You won't find invented retention percentages on this page. We're pre-launch. Once early access coaches have a year behind them we'll publish what actually happened, including the parts that didn't work.
Who this is for.
You see them twice a week and want the other five to count
Accountability outside the gym, without your phone turning into a second job.
The whole relationship happens between sessions
A daily rhythm and proper check-ins are what stop remote coaching feeling like an invoice.
Several coaches, one shared reputation
Everyone works from the same list, so nobody slips through because two people each assumed the other had it.
Evidence-based coaching, one tip at a time.
Short, practical reads on motivational interviewing, behaviour change, and the soft-skill side of coaching. Read one before your first client and try it the same day.
Use open questions to unlock client insight
Replacing closed yes/no questions with open questions invites clients to explore their own thinking, uncovering goals, barriers, and readiness for change.
Roll with resistance instead of pushing harder
When clients push back, arguing back makes it worse — stepping back and acknowledging their perspective keeps the door open for change.
Tie new habits to existing ones (habit stacking)
Linking a new behaviour to an existing routine dramatically increases follow-through by using established neural pathways as an anchor.
See the days you're missing.
We're taking on a small group of coaches to shape it before launch. Founder pricing when we ship.