Stickycoach
Join the first coachesSign up→
For personal trainers

When their habits stick, so do they.

Your clients tick off 3–5 small habits in 30 seconds a day. Each morning you get one list of who's slipping and why. They get results. You keep clients.

Join the first coaches →See Maya's week ↓
Coach the days you're not there

You get 2 hours a week. Their results happen in the other 166.

Two hours lit. 166 you can't see. That's where Maya's results are decided.

Sessions with youUnknown to you
One client, one week

Nobody decides to quit in front of you.

A week with Maya, as it looks to you now.

Tuesday · 18:00
Your session.
SessionWalkedDidn'tUnknown to you
Tuesday · 18:00

Maya's flying. A week-long streak, talking about Snowdon. Plan: walk every day.

One of your two hours.

Thursday · 07:00

Kids up at three. Alarm, snooze, gone. The streak ends quietly.

You don't know.

Friday · 18:00

“Yeah, fine.” One missed walk isn’t worth mentioning.

Your other hour.

Three weeks later

“Hey, going to pause for a bit. Life’s mad.”

Decided at 07:00 on a Thursday. You find out now.

Now rewind to Thursday

Same week. This time you see it.

Thursday 08:00: no tick. By 09:00 Maya's on your list, reason written out. One message and the week turns.

Day 1You catch the slip. Not on day 21.
1 msgSpecific to the habit and the day. Maya walks on Friday.
Wk 12She's up Snowdon. She renews.
Week 12

She's up Snowdon. She renews.

One message on a Thursday kept the walk going. Twelve weeks later Maya keeps up with her kids all the way to the top, and books her next twelve weeks before she's back down.

  1. Habits stick

    Three to five small daily habits, ticked in 30 seconds. You see a slip the morning it happens.

  2. Results stick

    Small habits kept for weeks are what change a client. It's why you became a coach.

  3. Clients stick

    Clients who get results renew, refer their friends and stay. That's your business.

How it works

Five minutes to set up. Ten minutes a morning.

  1. 5 min
    You set a client up. Once.

    Three to five habits, their goal in their words.

  2. 30 sec
    They tick things off. Daily.

    At the kitchen table, with a note if something's up.

  3. 10 min
    You work down one list. Each morning.

    Message, adjust, book a review, close the laptop.

Everything that happens between sessions, in one place.

Why it works

Built on how habits actually form.

Lasting change isn't built in your sessions. It's built in the small things your clients do every day in between. Sticky Coach turns those into a habit.

3–5
Tiny habits

Tiny habits, not a 40-item plan

A walk, protein at breakfast, lights out by ten. Small enough to hit on a bad day.

Daily
Streaks & identity

Consistency you can both see

Every tick builds the streak. Every streak builds the identity: “I’m someone who walks.”

Why
Their own motivation

Their goal, in their words

When motivation wobbles, the most powerful thing you can say back is what they told you in week one.

Paul Rayner, founder of Sticky Coach
From Paul

I'm building the app I wanted when I was a PT.

In 2014 I was training clients on Tooting Common in London, 5.30am starts and all. I stopped handing out meal plans and started building small habits with each client, using the last ten minutes of every session to check what was working.

It got great results, but it all lived on paper, and I never really knew what happened between sessions. I became a software developer, kept the idea on my phone for years, and now I'm building it.

Paul Rayner · Founder, former PTpaul@stickycoach.comRead the full story →
Early adopters · launching Q4 2026

See the days you're missing.

We're starting with a small group of personal trainers who'll shape Sticky Coach before launch.

  • Founder pricing, locked for as long as you stay
  • A place in the small first group
  • A direct line to Paul. What you ask for shapes what ships.
No card neededOne email, then we leave you alone

Run a studio or gym? Email Paul

Questions we get asked

What does it actually do?

Three things. Your clients tick off a few daily habits in a phone app. You see what they logged as a simple grid per client. And each morning you get a list of who's slipping, ordered by who needs you most.

Will my clients actually use it?

Honestly, that depends more on the habits than the app. Logging takes half a minute and it's built to be opened at the kitchen table. But if you set someone five habits they can't realistically hit, no software fixes that. Picking well is the coaching part.

Can I set it up the way I already coach?

Yes. You choose the habits, the goals, the check-in questions and the frequency. It fits round your method rather than replacing it.

Does this replace my booking or payment system?

No, and it isn't trying to. Sticky Coach covers what happens between sessions. Keep whatever you already use for scheduling and payments.

What does being an early adopter involve?

You get in before launch and help shape what ships, founder pricing when we do, and Paul's email address. He's building it, he answers, and what you ask for tends to end up on the roadmap.